Last Updated: 20 Jan 2017

dunnhumby (Malaysia) Sdn Bhd (dunnhumby, we, us or our) is committed to protecting your privacy and ensuring that your personal information is protected. This privacy policy outlines the type of personal information we collect about you, how we use that information and how we protect it. This policy also explains what to do if you do not want your personal information to be collected by us when you visit our sites, and how you can change information that you have already given to us.

The joint data controllers of the sites are dunnhumby (Malaysia) Sdn Bhd and dunnhumby Limited, a data controller is responsible for determining why your data is collected and how it is processed. Our addresses are 10th Floor, Menara Hap Seng, No. 1 & 3 Jalan P. Ramlee, Kuala Lumpur 50250 Malaysia and 184 Shepherds Bush Road, London W6 7NL United Kingdom respectively, and our company numbers are 827800U and 02388853 respectively, and this Privacy & Cookies Policy applies to personal information collected about you by us via the sites and your participation in Shopper Thoughts. dunnhumby is part of a larger group of companies so by “group” we mean our parent company dunnhumby Limited, its subsidiaries and their own subsidiary undertakings, including our joint venture companies. References in this Privacy & Cookies Policy to our "sites" include the Shopper Thoughts website and any Shopper Thoughts applications.


By using the sites, you are agreeing to the terms of this Privacy Policy. If you do not agree with any terms in this policy, please do not use the sites.


If you access the sites via a third party website, we encourage you to read their individual privacy policies and any terms and conditions to understand how they apply to any data you might permit them to share with us. Where our sites contain hyperlinks to third party websites you leave our site when you click through the hyperlinks. We do not control these third party websites or any of the content they contain and we encourage you to read their privacy policies. We do not accept responsibility or liability in relation to your use of any third party site that you access from our sites, or which you use to access ours. You use such sites at your own risk.


We access the information recorded through the use of your Clubcard to help us improve our service to you and to make our communications more relevant.

In this Privacy & Cookies Policy your "personal information" means information or pieces of information that could allow you to be personally identified. This can include information such as your name, street address, username, email address and telephone number but can also include other information such as shopping habits, preferences and information about your health and lifestyle such as your hobbies and interests.

Throughout the sites you may be asked to provide personal information so that you can register as a member of the Shopper Thoughts community, or if you choose to fill out surveys or participate in prize draws, submit content to the public or community areas of the site, make a comment or enquiry, or for other activities associated with being a member. When you provide us with personal information, you are authorising us to use that information in accordance with the terms of this Privacy & Cookies Policy, which includes your right to limit our use of the personal information (see "Your rights and who to contact").

If you would like more information about the types of personal information we may collect, please click on the links below:


Collecting your personal information helps us to better understand what you need from us, by sharing your personal information with us we can learn more about what types of products and services you might be most interested in and to improve your experience of Shopper Thoughts. We may also share it with or pass it on to other companies that are part of our group, with clients so they can ship products to you, and with third parties who directly support the running of Shopper Thoughts and other dunnhumby group programmes (including, without limitation, cloud hosting service providers). If, when you opt in to a survey, you give us your consent to share your personal information with our client identified in the survey, we may share your personal information with our client so that they can provide you with products, services and advertisements that are more likely to be suited to you. Our clients may use the information they receive about you to serve you ads that are more relevant to you. This could include information you provide when registering to be a Shopper Thoughts, while filling out surveys or updating your profile. At any time you can opt out of any future contact from dunnhumby (see "Your rights and who to contact") . dunnhumby, other companies in our group and third parties we share information with may supplement the personal information you provided with other information relating to you (for example, if you are listed on third party mailing lists, or belong to a loyalty scheme). This is done to help support Shopper Thoughts and other dunnhumby group programmes to provide you with products, services and advertising that are more likely to be suited to you. We will only use your personal information for the express purposes for which it was collected, if you would like to see more information about what these are please click here.

If you would like to understand more about how we may share your information see “Sharing Information”.

We may use personal information that we collect about you to:

We use an opt-in standard for sending you phone and text messages, which means we will only do so with your express consent. If you elect to opt-out of receiving SMS messages, we will send you a final message to confirm your opt-out. We will include the specific terms of our text surveys on our sites. We use an opt-out standard for email or for other communications, which means we consider your consent is implied, but will stop the activity on your request.


As part of being able to provide you with a direct link to Facebook and Twitter (and any other social networking applications we may add), we will also be collecting personal information when you connect to these social networking applications via our sites.

By connecting to a social networking application through our sites you consent to us using this information in accordance with this Privacy & Cookies Policy. Remember, your privacy settings on social network applications may determine what information we can collect. If you are at all concerned about your privacy in the context of any social network applications, please refer to the privacy policies applicable to those websites.

Click here to see what types of information we may collect from social network applications.

If you would like more information about the different ways in which we use your information, please click here.

Below is a list of the type of data we may collect from social network applications:


The information we collect is used to prepare anonymous reports for our clients about surveys run on their behalf. The information that we share with our clients will be for statistical purposes only and will not contain your personal information unless you specifically opt-in to us sharing additional data with our client at the time you join a survey.

Please be aware that any personal information you submit as content to the sites may become publically available and used by our clients. You understand and acknowledge that even after removal, copies of submitted content may remain viewable in cached and archived pages or if other users have copies or stored your submitted content.

We may disclose your personal information to other companies that form part of our group so that they can provide you with products and services that are more likely to be suited to you.

We can also share it to third parties as described below:

Any such clients or third parties are not authorised by us to use your personal information in any other way and will be required by us to implement measures to protect your personal information.

Please note that we may need to disclose your personal information if we are required to do so by law, or by a warranty, subpoena or court order.


We use "cookies" which are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit our sites. We use cookies to make our sites easier to use and to better tailor the sites and our products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our sites. For example, a site can recognise that you have provided your personal information and will not request the same information a second time.

We may also use cookies to collect information about the device you are using to view the site, such as your IP address (which is a number assigned to your computer or other device whenever you surf the Internet) or the type of Internet browser or operating system you are using, and link this to your personal information. This is to ensure that our sites present the best web experience for you and are effective information resources.

Most internet browsers are initially set to accept cookies, however it is possible to change the settings to block the cookies or to alert you when cookies are being sent to your device. You can refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings. But please remember, if you disable the cookies that we use, you may not be able to visit certain areas of our site or you may not receive personalised information when you visit the site. If you would like more information about the types of cookies we use and how we use them, please click here.

Information About Cookies.

What does a cookie look like?

A cookie will usually contain the name of the website from which the cookie has come from, the "lifetime" of the cookie (i.e. how long the cookie will remain on your device), and a value, which is usually a randomly generated unique number.

What types of cookies do we use?

A list of all the cookies used on our sites by category is set out below:

Strictly necessary cookies

These cookies enable services you have specifically asked for. For those types of cookies that are strictly necessary, no consent is required.

These cookies are essential in order to enable you to move around our sites and use its features, such as accessing secure areas of our sites. Without these cookies services you have asked for, like maintaining and account and being able to log-in cannot be provided.

Performance cookies

These cookies collect anonymous information on the pages visited. By using our sites, you agree that we can place these types of cookies on your device.

These cookies collect information about how you use our sites, for instance which pages you go to most often, and if you get error messages from web pages. These cookies don't collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our sites work.

Functionality cookies

These cookies remember choices you make to improve your experience. By using our sites, you agree that we can place these types of cookies on your device.

These cookies allow our sites to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Are any third party cookies set?

We also use a number of suppliers that may also set cookies on your device on our behalf when you visit our Sites to allow them to deliver the services they are providing (for example if you connect via Twitter or Facebook). This means that when you visit the sites you may receive cookies from third party websites or domains. We do not control the placing of these cookies and you should check the relevant third party's website for more information about these cookies.

Pixel Tags

Some of the pages you visit on the Site may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support our promotional activities and website development. For example, website usage information about visitors to our sites may be shared with our third party advertising agency to better target Internet banner advertisements on our websites. The information collected through the use of these pixel tags is not personally identifiable, however it could be linked to your personal information.

Web Analytics Tools

The sites may use web analytics tools, such as Google Analytics to track your interactions with a site and to store information, such as what time you visited it, whether you’ve visited it before and what site referred you to it. Site measurement statistics may be used to personalise your website experience, as well as to evaluate (anonymously and in the aggregate) statistics on website activity. We use this information to measure the effectiveness of our web presence and to compile statistical reports.

Where we use Google Analytics, we may share this information with Google to help Google improve its products and services. Neither we nor Google shall use (or authorise any third party to use) this tool to track or collect personal information about you or associate your personal information with Google Analytics data. For more information about Google Analytics, go to:


By subscribing to and using our services, you acknowledge and consent that your personal information may be sent to a location where it is not protected by laws to the same extent as the country in which you live. We will take all necessary measures to ensure that your personal information has adequate legal protections in place at all times.


We take reasonable precautions to keep your personal information secure and where we share your data with third parties we require them to do the same. Access to your personal information is restricted to prevent unauthorised access, modification or misuse and is only permitted among our employees on a need-to-know basis.


We may track certain information such as type of browser and log on time for our own use. We use this information only to track where our users may be coming from and what type of software they are using. We record this information so we can continuously improve our users' online experience and improve the sites. None of this information will ever be traced back to any specific person. This information will never be retained any longer than is reasonably necessary.


If you choose to tell someone about our website through tools provided on the site, we will ask you for information needed to send the invitation, such as that person’s email address. We will send the invitee an email in your name inviting him or her to visit the site, and may send follow-on reminders. Your invitee may contact us through the form on our help page to request that we remove this information from our database or may unsubscribe from the service by replying via the unsubscribe icon contained within the email.


We may change this Privacy & Cookies Policy from time to time by posting the updated version of the privacy policy here. We encourage you to visit this area frequently to stay informed.


Please note that as a member of Shopper Thoughts you are able to make changes at any time to keep your personal information up to date. The fastest way to change personal information is to log on and simply click on "My Preferences".

Please do not hesitate to contact us if you have any questions, comments or concerns about this privacy policy. You have the right to tell us if you:

You can send an email to

To assist us in dealing with your request, please provide your full name and details of your query.

We may still contact you even if you have opted out of receiving marketing communications for transactional purposes, such as customer service, product information, or service or reminder notices.


We strive to create a global Shopper Thoughts with consistent standards for everyone, but we are also committed to respecting local laws.

In Malaysia, please direct all your questions, comments or concerns to:

Lin To
+86 156 0190 8259

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